A New Now, for Morag Myerscough

'I worked with the team from After Nyne Consulting on my 'New Now' project based in Paris. It was important to me that this work's message of unity and positivity was seen by as many people as possible during lockdown. After Nyne achieved coverage in the most prestigious and widely read publications both on and offline, such as Dezeen and ICON. I will be working with them again in future'

Morag Myerscough

A New Now, for Morag Myerscough

The Brief:

Utilise Myerscough’s first public response to the pandemic; embracing the opportunity to rebuild optimism, while capturing the mood of the moment. Strive to bring a sense of belonging by sharing Myerscough’s mantra ‘Make happy those who are near, and those that are far will come.’

Our Approach:

We promoted the idea of community working together in the face of adversity through joyous optimism. Targeting global design and architectural press, coupled with local French publications, we accentuated Morag’s ability to breathe new life into abandoned, overlooked spaces in the heart of Paris.