Endless Ribbon, for Morag Myerscough

Endless Ribbon, for Morag Myerscough

The Brief:

To emphasise Myerscough’s sense of community, by promoting her project as a lasting legacy to promote ongoing economic growth for Coventry, the City of Culture 2021. This project was a major urban regeneration project, intended to change the perception of the space by creating a more inviting dwell spaces that support existing businesses.

Our Approach:

We positioned Morag as a champion of community, while emphasising her work’s natural inclination toward colour and joy. We underscored the importance of her research into the city’s cultural history and heritage; combining this with rich stories of its industrial past. Instagrammable moments were planned for social share, with resulting coverage including Creative Review, the BBC News, and Design Boom.


Creative Giants, Coventry City of Culture, Coventry City Council

‘Morag Myerscough completes a vibrant and immersive ‘endless ribbon’ in Coventry” – Design Boom

Campaign Statistics:

Online readership


Estimated coverage views


social shares