Endless Ribbon, for Morag Myerscough

The Brief:

To emphasise Myerscough’s sense of community, by promoting her project as a lasting legacy to promote ongoing economic growth for Coventry, the City of Culture 2021. This project was a major urban regeneration project, intended to change the perception of the space by creating a more inviting dwell spaces that support existing businesses.

Our Approach:

We positioned Morag as a champion of community, while emphasising her work’s natural inclination toward colour and joy. We underscored the importance of her research into the city’s cultural history and heritage; combining this with rich stories of its industrial past. Instagrammable moments were planned for social share, with resulting coverage including Creative Review, the BBC News, and Design Boom.