Endless Ribbon, for Morag Myerscough
Endless Ribbon, for Morag Myerscough
The Brief:
To emphasise Myerscough’s sense of community, by promoting her project as a lasting legacy to promote ongoing economic growth for Coventry, the City of Culture 2021. This project was a major urban regeneration project, intended to change the perception of the space by creating a more inviting dwell spaces that support existing businesses.
Our Approach:
We positioned Morag as a champion of community, while emphasising her work’s natural inclination toward colour and joy. We underscored the importance of her research into the city’s cultural history and heritage; combining this with rich stories of its industrial past. Instagrammable moments were planned for social share, with resulting coverage including Creative Review, the BBC News, and Design Boom.
Collaborators:
Creative Giants, Coventry City of Culture, Coventry City Council
‘Morag Myerscough completes a vibrant and immersive ‘endless ribbon’ in Coventry” – Design Boom
Campaign Statistics:
Online readership
785m
Estimated coverage views
498k
social shares
3.65k