International Busking Day, for Wembley Park
International Busking Day, for Wembley Park
The Brief:
Our Approach:
We positioned International Busking Day as a celebration of a global art form, with a wide-ranging audience of all ages. We targeted music press including niche blogs to help promote undiscovered talent, to bigger broadcast radio for and Times Radio. As the festival is a family-friendly day out with acts appealing to everyone, we were also able to achieve placements in wide reaching media including Time Out, the Evening Standard, The Express, and ITV amongst many others.
The press achieved further supports International Busking Day as a musical highlight in London’s calendar, and at the most iconic destination for music and live entertainment.
Collaborators:

‘Hottest acts on the hottest day – biggest International Busking Day yet' – London TV
Campaign Statistics:
Online readership
869m
Estimated coverage views
1.24m
social shares
27.5k