Kensington + Chelsea Art Weekend 2019
'The Kensington & Chelsea Art Week has seen huge growth in only two years; and we fully expect even greater success in future. That level of progress and visibility can only be achieved with the help of strategic PR campaign. After Nyne worked with us to map out our audiences, stories & timing - achieving results that exceeded our expectations.'
Vestalia Chilton, Director, Kensington & Chelsea Art Week
Kensington + Chelsea Art Weekend 2019
The Brief:
To build awareness of the organisation in order to promote not only maximum attendance of KCAW's events, but also a heightened sense of community pride.
Our Approach:
We set out to achieve a marketing approach as diverse, playful, and community focused as the client. After dedicated research into the borough we positioned KCAW as a long overdue celebration of the richness of the area's vibrant creative history. Our instigating of a bold rebrand led to coverage from publications including Creative Boom, Evening Standard and It's Nice That.
Collaborators:
AH-KB
'Spanning an array of events held in a variety of galleries, studios, public spaces, museums and cultural institutions, the weekender intends to both recreate and reinforce the creative atmosphere of one of London’s most divided boroughs.' - It's Nice That
Campaign Statistics:
Online readership
24m
Estimated coverage views
56.6k
social shares
465
Other case studies include
International Busking Day, for Wembley Park
A New Now, for Morag Myerscough
Wembley Park – ‘Figures of Change’
The Feelings Library
Kensington + Chelsea Art Weekend 2019
Thirdway
Endless Ribbon, for Morag Myerscough
Fandangoe SKIP *On Tour* in London and New York
Visions of Home – Wembley Park
Manchester Lamps, for Acrylicize