Manchester Lamps, for Acrylicize
'We have worked with After Nyne Consulting on a number of projects, and have been extremely pleased with the results. In particular, the amount of coverage received for our Manchester Lamps project was extraordinary, gaining extensive coverage globally. that type of expansive coverage makes a real difference to our business'
James Burke, founder of acrylicize
Manchester Lamps, for Acrylicize
The Brief:
To inspire and engage the local community, while putting Manchester on the map artistically and creatively. Ensure that key press messages honour Manchester’s illustrious past and echo the city’s rich history, while promoting the city as a vibrant destination.
Our Approach:
We utilised the incredible project visuals to encourage image led stories with a strong visual narrative. By approaching both global design press and local/regional journalists, our resulting coverage meant that this unique project reached a diverse global audiences, through media ranging from Design Boom to BBC News.
Collaborators:
The Property Alliance Group, who commissioned the work.
'Playfully oversized lamps capture the soul of Manchester' – Culture Trip
Campaign Statistics:
Online readership
616m
Estimated coverage views
522k
social shares
3.37k
Other case studies include
Fandangoe SKIP *On Tour* in London and New York
Wembley Park – ‘Figures of Change’
A New Now, for Morag Myerscough
Visions of Home – Wembley Park
Endless Ribbon, for Morag Myerscough
Kensington + Chelsea Art Weekend 2019
Thirdway
The Feelings Library
Manchester Lamps, for Acrylicize
International Busking Day, for Wembley Park