Manchester Lamps, for Acrylicize



'We have worked with After Nyne Consulting on a number of projects, and have been extremely pleased with the results. In particular, the amount of coverage received for our Manchester Lamps project was extraordinary, gaining extensive coverage globally. that type of expansive coverage makes a real difference to our business'


James Burke, founder of acrylicize


Manchester Lamps, for Acrylicize

The Brief:


To inspire and engage the local community, while putting Manchester on the map artistically and creatively. Ensure that key press messages honour Manchester’s illustrious past and echo the city’s rich history, while promoting the city as a vibrant destination.


Our Approach:


We utilised the incredible project visuals to encourage image led stories with a strong visual narrative. By approaching both global design press and local/regional journalists, our resulting coverage meant that this unique project reached a diverse global audiences, through media ranging from Design Boom to BBC News.

Collaborators:


The Property Alliance Group, who commissioned the work.
Manchester Lamps, for Acrylicize






'Playfully oversized lamps capture the soul of Manchester' – Culture Trip

Campaign Statistics:

Online readership


616m

Estimated coverage views


522k

social shares


3.37k