Thirdway

'After Nyne has succeed in obtaining more PR for us as a company than we have ever achieved before. Our design work is appearing in both trade and consumer publications; and our viewpoints are included in leading industry opinion pieces. PR is along-term strategy, but After Nyne has certainly helped to lay the foundations for ongoing success.'

Becca Keefe, Marketing Manager, Thirdway

Thirdway

The Brief:

Thirdway is a premier commercial design & build company, working with blue chip brands to develop workspaces that go beyond the everyday. Committed to creating the future of the workplace, the company crafts bespoke designs that attract and retain high calibre employees, and ultimately enhance a workforce’s creativity and productivity. The company’s innovative approach focuses not only on design, but also on well-being, mental health, andsustainability.

Our Approach:

We developed a three-tier strategy in order to get the company’s distinctive work and messaging into a wide variety of publications. Case studies were continually circulated to property trade publications, which targeted Thirdway’s core client base. Significant projects and corresponding images were offered as exclusives to premier design publications such as Dezeen and Elle Deco, putting Thirdway on the radar of tastemakers and design influencers. And lastly, key Thirdway management and designers were put forward for opinion pieces, cementing the company as thought leaders within the industry.