Wembley Park – ‘Figures of Change’

'We were delighted with the press results obtained by After Nyne Consulting.  The team achieved feature coverage in high quality publications that conveyed the right messaging, ultimately converting to visitor footfall.  Their insight and experience in the cultural sector is a critical advantage that means we can rely on their advice across a wide variety of public arts projects.'

Claudio Giambrone, Head of Marketing, Wembley Park

Wembley Park – ‘Figures of Change’

The Brief:

To promote ‘Figures of Change’ — an all women, multimedia art-trail — as a cultural event capable of bringing together resident, local and visitor communities.

Our Approach:

To situate ‘Figures of Change’ as a place making event for the recently regenerated Wembley Park and as an important cultural benchmark for female identifying artists. We set out to promote the project as a combination of architectural interventions, which together had the potential to redesign the perception of a location. ‘Figures of Change’ received features covering the event as a whole in publications including Time Out and The Evening Standard, alongside more selective items focused on participating artists, including an interview on London Live.


Artistic Statements, Wembley Park.
Wembley Park – ‘Figures of Change’
Wembley Park – ‘Figures of Change’

‘a strikingly bold and expansive public project, curated, designed and executed entirely by women’ – Time Out

Campaign Implementation:

Online readership


Estimated coverage views


social shares